The need for DUSANNA

DUSANNA has a very specific and crucial place on the handbag and accessories market.

The creation of the brand came from a huge gap in the market, confirmed by comprehensive market research conducted in 2020, via online surveys.

Over half of the survey respondents stated that they are "always" searching for items in their bags, and 75% are likely or very likely to purchase a bag with more compartments. Go figure!

The survey also found that the most common items consumers need pockets for are keys, phone, and lipstick/ balm, and that a common concern for women is finding personal items when they need them urgently. 

The Everyday DUSANNA has pockets for everything you could need and use in the day, and has pockets and compartments that are designed to be customized by you, for you.

To find out more on our hero tote bag, click here

Leave a comment

Please note, comments must be approved before they are published